Customer Relationship Management (CRM)
Operations
Some
follow the motto “If it ain’t broke, don’t fix it” but at SGL, we prefer to live
by “This is great, but how can it be better?” We like to roll up our sleeves when it comes to operations
and work side-by-side with our clients to help better leverage existing
operations or to chart a new path of self-service in order to cut down costs
and maximize efficiencies. The SGL team has in-depth experience in designing,
developing and implementing Contact Center and Help Desk Operations across a
variety of industries. The team is able to design operations from scratch, assess
and improve existing operations, and help identify synergies across multiple
centers. We have experience in multi-channel environments and bring a focus on
the customer experience rather than the specific communication channel. The SGL
team has designed and implemented numerous Integrated Voice Response (IVR) applications
from simple routing and static messaging to robust and complex transactional
self-service applications. SGL has also supported multiple clients by
evaluating outsourcing vendors. Once a vendor is selected, we bring an
independent perspective to manage the vendor operations from design through
testing, launch, and ongoing operation.
Strategy
The
power of CRM does not come from the technology or the tools alone but from
having a clear and well thought out CRM strategy that focuses first and
foremost on customers and the overall customer experience. SGL has helped
numerous organizations develop CRM strategies by assessing the organization
across various key dimensions, facilitating discussions with leadership to
understand specific business goals, and then identifying the gaps that need to
be bridged in order to get from “today to tomorrow.” The SGL team has developed
CRM roadmaps for clients that include specific actions, timeframes, and
resources in a coordinated and easily communicated plan that gets everyone in
the organization focused and aligned to the customer-first strategy.
System
Implementation
If
only the technology provided the easy answer! Implementing new technology is a
standard activity in today’s business world, but the technology rarely solves
the underlying business problem and often does not provide the expected
efficiencies and results “out of the box.” The SGL team knows that successful system implementations
begin with an understanding of several key areas: the fundamental business
processes the new system is intended to execute and support, the
characteristics of those who will use it, the existing systems it is expected
to either replace or exchange information with, and the metrics against which
business performance will be evaluated. What this really means is that before
the software is unwrapped, the requirements must be well defined. SGL can
assist with functional design, requirements definition, use case development,
operational scenarios, and usability testing – all with the end goal of a
system that works as expected, and delivers results. Our team has experience
with various software products, including Siebel, Remedy and RightNow Technologies.
We aren’t programmers and we don’t write code, but we do represent the business
and user needs while understanding enough about the technology to be slightly dangerous.
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